The "Kicking and Cleaning" Campaign
Tue Mar 13 2012
On Wednesday, March 7th, Electrolux and Kelly Ripa launched the “Kicking and Cleaning” campaign to promote the cleaning performance of Electrolux laundry via Facebook .com/Electrolux. As warmer weather approaches, laundry loads are sure to increase as families get involved in more outdoor activities.
Brand ambassador Kelly Ripa and World Cup Champion soccer star Brandi Chastain are taking the field to demonstrate the superior cleaning performance of the Electrolux laundry. The Electrolux Perfect Steam™ washer is proven to get clothes cleaner than any other washer, making it the MVP in the laundry room. And while Electrolux keeps our kids looking their best, we all know parents are proudest when their children are at their best, on the field or off. Starting Wednesday, parents can share these moments on Facebook.com/Electrolux or Kelly-Confidential.com to trigger a $1 donation to the Ovarian Cancer Research Fund, as part of our $1 million commitment to the cause. Each submission will also be entered for a chance to win a Perfect Steam™ washer and dryer.
To check out the campaign, go to Facebook.com/Electrolux or Kelly-Confidential.com.
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